The Strange Evolution of Ridley Scott's Prometheus
Prometheus is a strange project. It’s a big budget prequel of Alien, but it’s almost afraid to openly admit it. Fox invests 170 million dollars on this project, but they don’t mention the Alien franchise at all in the new movie trailer, even if the movie is directed by Ridley Scott!
Let’s take a look at how the project weirdly evolved over the years:
James Cameron showed interest in making another Alien in the early 2000’s, but hedropped off when they announced the first Alien vs Predator.
In 2008, Ridley Scott mentions that he might do another Alien movie with Sigourney Weaver, but then decides that it should probably be a prequel.
In 2009, Fox agrees to create a reboot/prequel. Ridley Scott pictures a story in two parts with 3D and suggests Carl Erik Rinsch, a young commercial director with no prior feature film experience.
It’s great to see you tumblin’ about your movie. So far the buzz is positive and I’m glad that Walter Salles is directing the project, seriously.
However, I do have a problem with you.
You see, a few months before you started shooting in Montreal and Gatineau, I offered you to become an extra on your movie FOR FREE and I got no answer. As I emailed you, I wanted to do this for personal reasons.
My grandfather grew up in Lowell, Massachusetts and was friends with Jack “Ti-Jean” Kerouac. Just like him, my grandfather had Quebec roots but grew up in the United States. I also lived in Gatineau for more than 15 years and shot a short film exactly where you filmed.
You don’t know how honored I would have been. I tried contacting you in every way imaginable but you never contacted me back.
When you are the head of the marketing department at Disney, your job is simple: You try to convince people to spend their hard earned money on your projects. You’re selling dreams.
When a big project like John Carter falls under radar and opens in second place next to The Lorax, it sends a clear indication that something is rotten in the state of Denmark. Somebody’s head probably rolled over this.
What’s worst is that Disney now has a track record of bad marketing decisions. Mars Needs Mom made 21 million out of a 150 million dollar budget and tentpole movies like Prince of Persia and Tron Legacy were also big dissapointments! Disney are looking for the next big franchise after Pirates of the Caribbean, but nothing ever goes as planned for them.
Let’s explore some of the reasons why John Carter isn’t THAT popular.