Tag Results
2 posts tagged andrew stanton
“If I fail, I’m going to fail big.”
The Terrible Marketing Campaign of John Carter
When you are the head of the marketing department at Disney, your job is simple: You try to convince people to spend their hard earned money on your projects. You’re selling dreams.
When a big project like John Carter falls under radar and opens in second place next to The Lorax, it sends a clear indication that something is rotten in the state of Denmark. Somebody’s head probably rolled over this.
What’s worst is that Disney now has a track record of bad marketing decisions. Mars Needs Mom made 21 million out of a 150 million dollar budget and tentpole movies like Prince of Persia and Tron Legacy were also big dissapointments! Disney are looking for the next big franchise after Pirates of the Caribbean, but nothing ever goes as planned for them.
Let’s explore some of the reasons why John Carter isn’t THAT popular.
