Quantcast

Movie Trailer Analysis : Rise of the Planet of the Apes

james franco

See the trailer right here.

Target audience:


The movie seems to be aiming at those who aren’t fans of the series. I would say, people from 17 to 28 years old.

Tone:


Judging from the trailer, it seems pretty tame in the art direction compared to the original or even Burton’s dud. It looks like your usual thriller with CGI monkeys going crazy.

Value:


Somehow, I get the feeling that the trailer doesn’t really give the movie justice. Yesterday, some concept art was released and it looks like a completely different movie.

concept art rise of the planet of the apes

What we have here is probably a trailer that was rushed by the studio in order to get the word out. The trailer looks like the first half of Hollow Man combined with a score quite simillar to Inception.

Now, I already have two problems with that movie :

  • The prequel concept kills the ending of the original for the new generation. What a great way to ruin a classic scene! This movie better be great.
  • The title…Rise of the Apes, or Caesar, they sound better.