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In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations, the new needs friends.

-Anton Ego in Ratatouille

In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the new. The world is often unkind to new talent, new creations, the new needs friends.

-Anton Ego in Ratatouille

[Flash 10 is required to watch video]

Some footage from Kingdom of the Sun, the rejected movie which would eventually turn into Emperor’s New Groove. It was Prince & Pauper in South America by the director of Lion King and with music by Sting.

You can see more of that stuff if you manage to find the banned documentary The Sweatbox.

Source penciltests

Reblogged from penciltests

The Terrible Marketing Campaign of John Carter

When you are the head of the marketing department at Disney, your job is simple: You try to convince people to spend their hard earned money on your projects. You’re selling dreams.

When a big project like John Carter falls under radar and opens in second place next to The Lorax, it sends a clear indication that something is rotten in the state of Denmark. Somebody’s head probably rolled over this.

What’s worst is that Disney now has a track record of bad marketing decisions. Mars Needs Mom made 21 million out of a 150 million dollar budget and tentpole movies like Prince of Persia and Tron Legacy were also big dissapointments! Disney are looking for the next big franchise after Pirates of the Caribbean, but nothing ever goes as planned for them.

Let’s explore some of the reasons why John Carter isn’t THAT popular.

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